SKILLS

Graphic Design: Adobe Photoshop, Illustrator, InDesign, AfterEffects

Office 365: SharePoint, Word, PowerPoint, Excel. 

Content creation: Creating original marketing and educational materials

Video production and editing: AfterEffects, Premiere, Audition, wave.video

CRM platforms: SalesForce, Zoho

Automated marketing platforms: Marketo, HubSpot, Mailchimp, Infusionsoft

Google Analytics + Apps: Monitoring client video campaigns with Google AdWords, paid and unpaid advertisement, and create interim SEO reports for clients

Project management tools: Ravetree, Asana, Mavenlink

YouTube Optimization

Photography, videography, and editing software: Shooting and editing customer testimonials 

Social Media: Facebook, Instagram, Twitter, LinkedIn, SnapChat, Twitter, Google+, YouTube

Copywriting and content writing

Website and blog maintenance: Wordpress, Wix, Squarespace

Marketing Campaigns + Brand Development

Instructional design: Articulate 360, Rise 360, Storyline

Traditional skills: Drawing, sketching, storyboarding, graphic recording, painting, illustration, and portraiture

Customer Service and Sales: Excellent customer service, communication, conceptual and strategic ideation, and sales

EDUCATION

University of North Carolina at Charlotte -
BFA in Illustration
3.6 GPA, Dean’s List, graduated Cum Laude

Aug 2011 - May 2015

EXHIBITIONS AND PUBLICATIONS

2011 Atlantis, UNCW Literary and Arts Magazine  

2012 Annual Student Juried Show  

2013 Annual Student Juried Show

2013 Drawing II Show                     

2014 Annual Student Juried Show

2014 Drawing Juried Show          

2014 Figure and Anatomy   

2014 Figure in Painting

2015 Sanskrit, UNCC Literary and Arts Magazine

2015 Sanskrit Exhibition

2015 Annual Student Juried Show (Third Place Winner)

2015 Simulacra: Illustration BFA Show

2016 Lux Salon Gallery

 

EXPERIENCE

ALIGN TECHNOLOGY, MORRISVILLE
MULTIMEDIA AND EDUCATION TECHNOLOGY SPECIALIST

FEB 2019 - PRESENT

  • Partnered with stakeholders to create a robust and customized educational journey for Invisalign providers based on customer segmentation. Ensured our education aligns with marketing efforts.

  • Oversaw the design and production of all digital assets for live and online courses, including PowerPoints, online courses, video production, workbooks, etc. Used the ADDIE (Analyze, Design, Develop, Implement, Evaluate) model to keep both stakeholders and vendors on a tight 8-week schedule to ensure deadlines are met.

  • Transformed the look and feel of all graphic elements to reflect Align’s current branding. This includes updating all live-courses, rebranding our Learning Management System, and created a brand new digital experience for online learning modules.

  • Partnered with executive leaders to bring their vision to life by creating super awesome PowerPoint presentations. (For real, I’m a PPT wiz!)

  • I was hired for my diverse skills in content creation and for my grasp on marketing communication.

iCONTACT, MORRISVILLE
CONTENT MARKETING MANAGER

APR 2018 - FEB 2019

  • Wrote and designed compelling content for multiple platforms to drive leads and conversions.

  • Influenced content strategy by working with multiple departments to identify and fulfill content needs for all phases of a prospect and customer’s journey and campaign lifecycle.

  • Developed our voice and brand with well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels.

  • Developed content to accelerate our sales cycle and drive nurturing programs, including website copy, landing pages, email campaign content, case studies, webinars, and workbooks.

  • Edited and reviewed content for messaging, style guidelines, brand consistency, and voice; provided education and guidance to ensure high quality for all content.

  • Maintained a well-aligned editorial calendars and content project plans including social media, blogs, and third-party outlets partnerships.

  • Managed website content and our internal content library and marketing assets.

  • Managed vendor relationships and projects.

FM:Systems, RALEIGH 
Marketing communications specialist

FEB 2017 -  APR 2018

  • Used Adobe Creative Cloud products such as InDesign, Photoshop, Illustrator, and AfterEffects to create a variety of collateral material, such as datasheets, landing pages, online ads, print ads, and images for blogs and social media.

  • Directed, shot, and edited video testimonials (I was a one-woman crew!). Using Adobe AfterEffects, PremierePro, and Audition to edit video testimonials to use for marketing outreach.

  • Attended trade shows and conferences to assist the marketing team, as well as provide event photography.

  • Refreshed designs for present collateral while keeping it consistent with corporate branding.

  • Monitored online ad campaigns.

  • Corporate blogging.

BLUEFOREST STUDIOS, RALEIGH 
Administrator + Marketing manager

JUNE 2015 - FEB 2017

  • Used Adobe Creative Cloud tools such as InDesign, Photoshop, Illustrator, and AfterEffects to create a variety of collateral material, such as invitations, newsletters, emails, process sheets, landing pages, case studies, project proposals, storyboards, and images for social media

  • Used programs such as Zoho CRM and Infusionsoft to create and lead automated email marketing campaigns. With over 3,000 contacts, I was in charge of crafting and customizing our message, using different campaigns for different industries. Average open rates: 20% | Average click rates: 5%

  • Assisted and led our SEO efforts for client video campaigns. Ensured each video was being seen by the client's target audience with YouTube optimization, and getting them to the first page on Google search. Utilized Google AdWords and Analytics, both paid and unpaid advertising, and monitored its progress for 180 days while creating interim reports for our clients. Our goal for the video campaign was to organically generate traffic to our client's website, and get them highly ranked on Google

  • Enabled the sales process, participated in sales meetings, made sales calls and emails, reached out to prospective clients, attended networking events and exhibited in trade shows, and generated new prospect lists

  • Maintained social media accounts such as Twitter, Facebook, Instagram, YouTube, Google+, and LinkedIn

  • Took charge of our CRM and project management platforms

The Greater Raleigh Chamber of Commerce, Raleigh
Junior Designer

JUNE 2015 - FEB 2017

  • Used Adobe Creative Cloud products such as InDesign, Photoshop, and Illustrator to create collateral materials such as presentations, event guides, infocards, pamphlets, brochures, postcards, etc.

  • Photography, event photography, executive head shots, and shooting in-house stock images.

Wine and Design, Cary and Apex
Artist/Teacher/Assistant

JUNE 2015 - SEPT 2016

  • Taught newbies how to paint a specific painting with easy-to-follow, step-by-step instructions, while providing a fun and encouraging party environment. It’s not a painting class, it’s a painting party!